創新要能創造價值

coca cola

Idris Mootee, the CEO of idea couture 說:

The key difference between creativity and innovation is that while any idea can be an expression of creativity, it must create both customer value and economic value, and preferably social value, for it to be considered innovation.

創新和創意最大的不同在於,當一個有創意的點子能夠創造出客戶價值與經濟價值,甚至是社會價值,才能夠稱為創新。

Innovation is a discipline. It is not a group of people pumping out ideas (which is the easy part); innovation is essentially the application of high creativity, applied across different disciplines from product design to marketing and channel strategy.

創新是一種訓練。創新不是讓一群人聚在一起,然後產出許多點子就夠。創新,特別具有高度創意的創新,必須讓各領域的人才能夠在一起創造。

 

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