Amethyst Vision

《Design-Driven Innovation,設計力創新》Chapter 2

 

Want to be radical? Forget user-centered innovation… “radical innovation does not ocur when companies get closer to user and understand what they currently need.”… rather than start with user needs, the process goes in the opposite direction: the company proposes a breakthrough vison.

想要激進創新?先忘掉以使用者為中心吧!… 「激進創新並非發生在公司更接近使用者、理解他們目前的需求時。」… 相對於從使用者需求著手,意義的激進創新流程反而反方向展開:由公司提出突破性願景。

 

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