《紫牛》：去冒險

《Purple Cow，紫牛》Seth Godin

(Mandarin is translated by Steven Tseng)

… it’s safer to be risky — to fortify your desire to do truly
amazing things. Once you see that the old ways have nowhere to go but
down, it becomes even more imperative to create things worth talking
about.

冒險，反而比較保險，因為那可以加強你想要真正做點大事的渴望。一旦你看到既有的路只能往下而沒辦法到達目的地，你可以更專注在那些讓大事發生的重要事情
上。