《創新怎麼兌現?》:大膽假設

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《Payback,創新怎麼兌現?》Chapter 2

… use the cash curve to show what the payback wiil be if the assumptions you have made are right. This allows you to make a plan based on those assumptions, understand the impact of each assumption, determine which one are most critical, test the ones with the biggest impact, and make the trade-offs during commercialization.
With this perspective, the process can be managed, not simply reacted to.

… 使用現金曲線顯示:在「假設」是正確的情況下,會有多少收益。這可以讓你根據這些「假設」擬訂計畫,瞭解每個「假設」的影響,決定哪個「假設」是最重要的,然後針對最具影響的「假設」進行測試,在商業化時做出取捨。
有了這些觀點,你就可以管理,而不只是過程中應對各種變化。

 

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