《創新怎麼兌現？》：4 種創新的非現金利益

《Payback，創新怎麼兌現？》Overview

Payback from innovation means cash, but innovation also delivers four other noncash benefits that can be valuable when thay have the potential to lead to cash – indirectly or over time – but with some certainty: Knowledge, Brand, Ecosystem and Organization.

創新收益就是現金，但創新也能帶出 4 種其他非現金的利益，雖然是間接或是必須等上一段時間，不過仍有潛力能夠賺取現金，確實有其效益。那 4 項是：獲取知識、提升品牌、強化關係、活化組織。