《創新怎麼兌現？》：創新收益的時間差

《Payback，創新怎麼兌現？》Overview

… it is the nature of innovation, of all types, that cash is not always produced from it, and rarely is it produced immediately. There can be a lag between the time of investment in innovation and the cash return. This lag can make companies and leaders nervous. Perhaps the cash payback will never come at all

… 創新天生就是這樣，不見得所有型態的創新都能賺錢，甚至很少能夠立刻就有現金收入。投資創新與現金收益總是會有時間落差，而這落差足以讓公司與領導人感到緊張，擔心「會不會根本沒有現金收益」？