《創新怎麼兌現?》:3 種風險類型

Heart

《Payback,創新怎麼兌現?》Chapter 2

There are three main types of risk:

Executional. Can the company actually develop, produce, distribute, and
support the new product or service as scheduled?

Technical. Will the product or service work or perform as in tended or
promised?

Market: Will the product or service be accepted by customers in the
amounts, at the prices, and within the time, desired?

有三種風險:

執行面:公司真的能按照時間表開發、生產、配銷與支援新產品或新服務嗎?

技術面:該產品或服務真的能夠預期地運作嗎?

市場面:顧客真的能夠照我麼期望的數量、價格與在時間內接受我們的產品或服務嗎?

 

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