《創新怎麼兌現？》：用「現金曲線」管理

《Payback，創新怎麼兌現？》Chapter 2

… to manage for cash,… the most effective tool for doing so is the cash curve.
The cash curve… forces managers to think through the dynamic of cash, helps them clearly see what will happen as the result of investment and management decisions, enables them to identify sensitive areas, and always provokes discussion about how to “improve the curve.”

管理現金，最有效的工具就是現金曲線。
現金曲線，迫使管理者徹底考量現金動態，幫助他們看清投資與管理決策的結果，辨識敏感的區域，並不斷地激發他們討論如何改善「改善曲線」。