《創新怎麼兌現?》:現金陷阱

Hole

《Payback,創新怎麼兌現?》Overview

Many companies do not carefully analyze or manage the four S factors that directly affect payback for each new product. As a result, they often overestimate the payback potential or are unable to realize it… They actually cost more to create and support than they deliver in cash return. These are cash traps.

許多企業沒有仔細分析或管理直接影響每項新產品的四 S 因素。結果是,他們往往高估潛在收益,或是無法回收投資… 花的錢比賺的多,這就是所謂現金陷阱。

 

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