the cash curve

《Payback,創新怎麼兌現?》Overview

Innovation… comprises three phases of activity: Idea generation, Commercialization, Realization….
In innovation,… cash truly is king. Four factors have a direct impact on cash payback:
Start-up cost (prelaunch investment), Speed (time to market), Scale (time to volume), and Support costs (postlaunch investment).

創新包含三階段活動:創意發想、商業化、創新實踐。
創新最重要的收益就是現金。有四項因素直接影響現金收益:開辦費用、速度、規模、支援費用。

 

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